This Privacy Policy (“Policy”) is issued by Authenticate Luxury (“Company,” “we,” “us,” or “our”) to explain how we collect, process, store, and share personal data when you use our website or related services (“Services”).
By using our Services, you agree to the practices described in this Policy, including the transfer of your personal data to other countries where data protection laws may differ from those in your location.
This Policy is designed to comply with relevant data protection laws, including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws. It does not create any rights beyond those required by law.
Personal data: Any information that identifies or can be used to identify a person, such as name, email, IP address, or location.
Processing: Any action taken with personal data, including collecting, storing, using, or deleting it.
Data subject: The person to whom the personal data belongs.
Controller: The party that decides how and why personal data is processed.
Processor: A party that processes personal data on behalf of a controller.
This Policy applies to all personal data collected or processed by Authenticate Luxury, regardless of where you are located or where our servers are based. It does not apply to anonymized or aggregated data that cannot identify a person.
We may collect:
Identifiers such as name, email address, phone number, and IP address
Commercial data such as transaction history and purchases
Internet activity such as browsing behavior and cookies
Geolocation data based on your IP address
Inferences about your preferences and behavior
We collect personal data:
Directly from you (e.g., forms, orders, or support requests)
Automatically when you use our website or services
From third parties such as:
Social media platforms
Advertising and analytics services
Fraud prevention and verification providers
4.3 Why We Use Your Data
We process your personal data to:
Provide and improve our Services
Authenticate products and enhance customer trust
Customize your experience
Conduct analytics and business research
Process orders and transactions
Comply with legal obligations
Send marketing or promotional communications (where allowed by law)
We process personal data under one or more of these legal bases:
Consent: You have given us permission to use your data
Contract: Processing is necessary to fulfill our contract with you
Legitimate interest: We use your data for purposes that benefit our business without overriding your rights
Legal obligation: We must process your data to comply with the law
We may share your data with:
Our affiliates, business partners, and verification experts
Service providers for hosting, analytics, and payment processing
Advertising and marketing partners
Legal authorities, when required by law
Your data may be processed in countries outside your home jurisdiction. When this happens, we use safeguards such as standard contractual clauses or other approved mechanisms to protect your data.
We retain your data only as long as needed for the purposes described in this Policy or as required by law. Retention time depends on the type of data and our legal obligations.
Depending on applicable law, you may have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict how we use your data
Transfer your data to another provider
Object to certain types of processing
Withdraw consent at any time (where applicable)
To exercise these rights, please contact us using the details in Section 12. We may verify your identity before responding. Requests that are excessive, repetitive, or infringe on others’ rights may be denied.
We use appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, or loss. However, no system is completely secure, and we cannot guarantee absolute protection.
This Policy is governed by the laws of United Kingdom. Any disputes arising from this Policy will be subject to the jurisdiction of courts located in United Kingdom.
We may update this Policy from time to time. Material changes will be communicated through our website or via email. Continued use of our Services means you accept the revised Policy.
If you have questions or wish to exercise your privacy rights, please contact:
Authenticate Luxury
📧 Email: support@authenticateluxury.com
📍 Address: 22 Bloomsbury Square, London WC1A 2NS
